Brand in your Hand

Arts Marketers tracking down developments in ticketing & marketing

February 2010 Blog Posts (4)

Search Blog Posts

How bad could it be? Planning for the future.

In my blog last month “This is probably political” my major concern, continued in my updated comments, has been that it would be premature to consider cuts in public spending and possibly tax increases when the UK economy is still fragile and the recovery far from proven, with much speculation of a double-dip recession. The latter fear is increased if action is taken to address inevitable inflation and increased public sector borrowing.



That is too long an…

Continue

Added by Roger Tomlinson on February 23, 2010 at 16:45 — No Comments

Stop the march of the Apps.





I hear more and more arts organisations talking about Apps. for mobile phones, and I may even have encouraged this thinking myself. We definitely need to see a much easier

optimised interface on mobile phones when people are browsing arts organisations’ websites, but I am not recommending Apps. as necessarily the answer.



The obvious challenge is that most people are really talking about creating an App. for the iPhone (which,…

Continue

Added by Roger Tomlinson on February 17, 2010 at 11:55 — No Comments

They do it differently in Spain

You might think there are few variations on how you can sell tickets in different countries around the world. And generally, I would say that is true, though the devil is in the detail. However, Spain exhibits the most extreme differences from the rest of the world.


There is a history here which explains a lot: in Spain there are regional and local 'savings banks' and these are like UK mutually owned 'Building Societies', and their controlling boards are often appointed by…
Continue

Added by Roger Tomlinson on February 12, 2010 at 10:54 — No Comments

When does 'service' stop? and When does 'charging' start?

In January (2010) I was asked by a venue manager "at what point, when online sales have gone over say 25%, can you reduce the Box Office opening hours for counter and/or phone sales?" I repeated the question on Twitter and quickly got replies saying "don't".



I agreed with the shared advice which was to think of the need to give improved customer service to those choosing to be served by a person - either on the phone or over the counter - and to maintain as accessible… Continue

Added by Roger Tomlinson on February 4, 2010 at 15:13 — 2 Comments

Featured Blog Posts

View All

Latest Blog Posts

Most Popular Blog Posts

Blog Topics by Tags

Monthly Archives

2013

2012

2011

2010

2009

1999

© 2013   Created by Roger Tomlinson.   Powered by

Badges  |  Report an Issue  |  Terms of Service