Worried that I'm sinking into ultimate geekdom but Google Wave is sure to revolutionise eMarketing as we know it.
Prediction: We'll soon be wondering what we did without it. View video here: http://tinyurl.com/lh2p3g
Added by Carol Jones on May 29, 2009 at 22:40 —
Julie Tait at Glasgow Grows Audiences continued the emphasis on who we are communicating with, their choice of 'channel' and the debate about versions and relevant content to be effective. Julie has titled my session at their conference on 5 June as "TXT ME", to focus on the whole issue of matching the style of message and the content, vocabulary, etc. to the customer's chosen channel.
Back to that study by Professor Mike Thelwall at the University of Wolverhampton Statistical Cybernetics… Continue
Added by Roger Tomlinson on May 27, 2009 at 13:29 —
Interesting discussions today with the Edinburgh integrated on-line portal team, heading for their first soft launch late June this year (2009). The challenge is about 'what we know' and how 'we know' and then 'what do we do with it'.
First of all let's be clear that to know someone's email address they have to volunteer it, by typing it into a web form, and, at the most simple level, we can open a customer record with only that email address. However, in the same session they started by… Continue
Added by Roger Tomlinson on May 26, 2009 at 23:15 —
Hours spent today discussing how ticketing system databases, and other databases in organisations, but particularly website and e-marketing databases, can and should be connected and synchronised. How have we got a situation where the ticketing system suppliers seem not to recognise the level of integration arts organisations require to deliver their “web experience” and enable email Newsletters and campaigns? How have we got a situation where most web developers recommend additional and… Continue
Added by Roger Tomlinson on May 21, 2009 at 13:46 —
Added by Roger Tomlinson on May 20, 2009 at 9:07 —
Much discussion in the Cardiff workshop about achieving change in terms of re-balancing the spend from off-line to on-line, especially in terms of switching resources from spending on advertising, print materials to spending on people.
I am arguing for example that press and media staff (still a favourite subject to learn more about by AMA members) can be re-purposed so that they start to write copy and develop audio and video content which can be used on the website, micro-sites, in… Continue
Added by Roger Tomlinson on May 15, 2009 at 12:09 —
Shameless self promotion - the team here at AL have been blogging away, recording what we've been up to, what we've been reading, doing etc...
Recent posts include:
The Art of With – The impact of open source on the arts
Writing in a digital age
What can we really understand about social media engagement?
Web 3.0 thinks for the people
Box Office help…
Maximising the impact of the arts during the… Continue
Added by Emma McLean on May 14, 2009 at 12:07 —
Manchester's Cornerhouse have just published (under a Creative Commons license) a commissioned paper - The Art of With - by Charles Leadbeater. Might interest Brand in your Hand followers.
"What do the advent of the web, collaborative practices and open source ways of working mean for the arts and arts organisations? How do artists, audiences and other stakeholders really get involved with programming and evaluating arts venues?"
You can download the paper here:… Continue
Added by Carol Jones on May 13, 2009 at 23:46 —
The credit crunch appeared to leave Belfast International Airport with more staff than passengers and the arriving and departing flights had few travellers. Only 20 on the Easyjet flight to Stansted.
What I am seeing is that all the airlines and the hotel chains are getting feverishly enthusiastic for sending me news of 'sales' and 'special offers', but my motivation to travel that way remains the same: primarily no choice because I am on business. But if I was in the weekend break market… Continue
Added by Roger Tomlinson on May 13, 2009 at 12:43 —
Reading The Audience Audit from Audiences Northern Ireland, given me by Steven Hadley, the Audiences NI Chief Executive. 16% of households in NI booked tickets in 2008 (data from 22 participating arts organisations). 27% of those households were on low incomes - less than £13,500 a year. And 64% of the arts attenders came from just 4 of the 9 Mosaic NI groups - remember there is a separate Mosaic profile for Northern Ireland.
Are we surprised that at one end of the chart 25% of… Continue
Added by Roger Tomlinson on May 12, 2009 at 8:15 —
Met Andrew Muir this evening. Key man in setting up Audiences NI. Now ticketing guru to Translink, the NI transport authority. Three companies under one CEO delivering joined up genuinely integrated public transport. But how do you integrate three separate ticketing systems and be sure it works at driver and customer level? Buses and trains working together? Almost sounds a Soviet concept.
Always an interesting political thinker, Andrew grapples with practical application of technologies… Continue
Added by Roger Tomlinson on May 11, 2009 at 23:32 —
Checked in to the the hotel in Belfast. Usual challenges of getting the wi:fi service in the room to work. Not free, and the service claims I have logged in with them before. So takes a phone call to get it sorted. Then the service is so slow that sites won't download and images don't arrive. You see websites in a whole new light when you don't get full broadband speed. Some are meaningless without their images. Some are unusable without a high speed connection. There will be some people out… Continue
Added by Roger Tomlinson on May 11, 2009 at 20:53 —