Arts Marketers tracking down developments in ticketing & marketing

May 2009 Blog Posts (12)

Get ready for Google Wave

Worried that I'm sinking into ultimate geekdom but Google Wave is sure to revolutionise eMarketing as we know it.
Prediction: We'll soon be wondering what we did without it. View video here: http://tinyurl.com/lh2p3g

Added by Carol Jones on May 29, 2009 at 22:40 — 3 Comments

Pay more attention to the recipient when writing copy?

Julie Tait at Glasgow Grows Audiences continued the emphasis on who we are communicating with, their choice of 'channel' and the debate about versions and relevant content to be effective. Julie has titled my session at their conference on 5 June as "TXT ME", to focus on the whole issue of matching the style of message and the content, vocabulary, etc. to the customer's chosen channel.

Back to that study by Professor Mike Thelwall at the University of Wolverhampton Statistical Cybernetics… Continue

Added by Roger Tomlinson on May 27, 2009 at 13:29 — No Comments

How can 'tailoring' work so 'personalisation' is relevant

Interesting discussions today with the Edinburgh integrated on-line portal team, heading for their first soft launch late June this year (2009). The challenge is about 'what we know' and how 'we know' and then 'what do we do with it'.

First of all let's be clear that to know someone's email address they have to volunteer it, by typing it into a web form, and, at the most simple level, we can open a customer record with only that email address. However, in the same session they started by… Continue

Added by Roger Tomlinson on May 26, 2009 at 23:15 — No Comments

Connectivity and Inter-Operability

Hours spent today discussing how ticketing system databases, and other databases in organisations, but particularly website and e-marketing databases, can and should be connected and synchronised. How have we got a situation where the ticketing system suppliers seem not to recognise the level of integration arts organisations require to deliver their “web experience” and enable email Newsletters and campaigns? How have we got a situation where most web developers recommend additional and… Continue

Added by Roger Tomlinson on May 21, 2009 at 13:46 — 1 Comment

Cookies, registration and log-ins

Surprising, and diverting, discussion in the London workshop about the recommended use of cookies to aid recognition of returning website visitors, and the recommended process of asking people to register on the site and then to log-in on return. As one participant suggested, perhaps this was an age and experience thing, since most younger people recognised from their on-line activity that Web 2.0 needed users to have an identity and log-in, and it actually was a nuisance without… Continue

Added by Roger Tomlinson on May 20, 2009 at 9:07 — 3 Comments

Changing the mix, changing the strategy

Much discussion in the Cardiff workshop about achieving change in terms of re-balancing the spend from off-line to on-line, especially in terms of switching resources from spending on advertising, print materials to spending on people.

I am arguing for example that press and media staff (still a favourite subject to learn more about by AMA members) can be re-purposed so that they start to write copy and develop audio and video content which can be used on the website, micro-sites, in… Continue

Added by Roger Tomlinson on May 15, 2009 at 12:09 — No Comments

Audiences London's blog

Hi all,

Shameless self promotion - the team here at AL have been blogging away, recording what we've been up to, what we've been reading, doing etc...

Recent posts include:

The Art of With – The impact of open source on the arts

Writing in a digital age

What can we really understand about social media engagement?

Web 3.0 thinks for the people

Circus Arts

Box Office help…

Maximising the impact of the arts during the… Continue

Added by Emma McLean on May 14, 2009 at 12:07 — No Comments

The Art of With

Manchester's Cornerhouse have just published (under a Creative Commons license) a commissioned paper - The Art of With - by Charles Leadbeater. Might interest Brand in your Hand followers.

"What do the advent of the web, collaborative practices and open source ways of working mean for the arts and arts organisations? How do artists, audiences and other stakeholders really get involved with programming and evaluating arts venues?"

You can download the paper here:… Continue

Added by Carol Jones on May 13, 2009 at 23:46 — 2 Comments

Credit Crunch?

The credit crunch appeared to leave Belfast International Airport with more staff than passengers and the arriving and departing flights had few travellers. Only 20 on the Easyjet flight to Stansted.

What I am seeing is that all the airlines and the hotel chains are getting feverishly enthusiastic for sending me news of 'sales' and 'special offers', but my motivation to travel that way remains the same: primarily no choice because I am on business. But if I was in the weekend break market… Continue

Added by Roger Tomlinson on May 13, 2009 at 12:43 — No Comments

The Audience Audit - the usual prospects?

Reading The Audience Audit from Audiences Northern Ireland, given me by Steven Hadley, the Audiences NI Chief Executive. 16% of households in NI booked tickets in 2008 (data from 22 participating arts organisations). 27% of those households were on low incomes - less than £13,500 a year. And 64% of the arts attenders came from just 4 of the 9 Mosaic NI groups - remember there is a separate Mosaic profile for Northern Ireland.

Are we surprised that at one end of the chart 25% of… Continue

Added by Roger Tomlinson on May 12, 2009 at 8:15 — 1 Comment

Joined up thinking

Met Andrew Muir this evening. Key man in setting up Audiences NI. Now ticketing guru to Translink, the NI transport authority. Three companies under one CEO delivering joined up genuinely integrated public transport. But how do you integrate three separate ticketing systems and be sure it works at driver and customer level? Buses and trains working together? Almost sounds a Soviet concept.

Always an interesting political thinker, Andrew grapples with practical application of technologies… Continue

Added by Roger Tomlinson on May 11, 2009 at 23:32 — No Comments

Speed is the key

Checked in to the the hotel in Belfast. Usual challenges of getting the wi:fi service in the room to work. Not free, and the service claims I have logged in with them before. So takes a phone call to get it sorted. Then the service is so slow that sites won't download and images don't arrive. You see websites in a whole new light when you don't get full broadband speed. Some are meaningless without their images. Some are unusable without a high speed connection. There will be some people out… Continue

Added by Roger Tomlinson on May 11, 2009 at 20:53 — No Comments

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